Strategic Integrated Marketing Seminar


Type of event: Conferences & Seminars
07-08-2017 – 08-08-2017 | Dar Es Salaam
Event Start Date: 07-08-2017 08:00
Event End Date: 08-08-2017 17:00

Strategic Integrated Marketing Seminar:

What is strategic Integrated Marketing?is a marketing approach that is integrated with business process and models that are customer-centric, data-driven using analytics, technically-anchored to drive a competitive brand penetration in the market.

According to Don Schultz of Northwestern University , Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value.

Strategic Integrated Marketing Seminar will help delegates understand how to move integrated marketing functions from tactics to become part of the core business strategy of driving business competitiveness.